The competitive basketball sock business has led to a new sponsorship deal for the NBA, as the league will announce Monday that Stance will be its official sock and that all players will wear the company’s product.
Terms were not disclosed, but Stance, which solely makes socks, will be giving the NBA a guaranteed royalty, as is standard with licensing deals. As part of the multiyear deal, which will begin next season, Stance will make socks for all the league’s players in team colors. Those socks, as well as other limited-edition socks made by Stance, will be sold at retail.
